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SECONDARY CAMPAIGN

Concept

Show the world how influential The Plug has become on the music industry while also shining a light on the life changing impact it has on the alumni.

 

Strategy

Create content focused on highlighting various Plug Alumni. 

THE ALUMNI TAB

One year after the Plug launches, the Alumni tab will appear on the Plug website.

MAGAZINE LAUNCH

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Want to keep up with our alumni as well as stay up to date on all things music? Check out our new monthly magazine “The Plug” that aims to make you stay in the know on the important stuff.

ALUMNI SPOTLIGHT

With the launch of The Plug YouTube channel, we will share videos that spotlight our current artists and catch up with our Alumni.

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